If you're looking for a system that offers more detailed information about the demographics of a podcast show and the ad loads that can help you place ads, Magellan AI is a powerful option. The audio advertising intelligence, media planning and measurement platform lets brands and publishers manage live-read, produced and programmatic ads at scale. It tracks more than 40,000 advertisers across 50,000 shows, and can be used for competitive intelligence, media planning, ad verification and pixel-based attribution.
Another good option is Podscribe, an integrated system to increase podcast ad revenue with automated ad verification, measurement, reporting and attribution. It offers pixel-based attribution, real-time conversion data, automated verification through airchecks, and IAB-certified multi-touch reporting. The system's attribution and real-time reporting can help you optimize your ad spend for the best possible return on investment.
For data and insights to optimize audio marketing, Veritonic offers a range of features. That includes competitor analysis, audio asset testing and optimization, and full-funnel campaign measurement. Veritonic's Audio Score assesses the effect of audio creative elements, so you can optimize for engagement and return on investment. It also measures listenership across podcasts and tracks engagement moment by moment.
If you want a system that offers a wider range of data and monitoring options, TVEyes offers near real-time access to transcripts, metadata and audio/video content from nearly 3,000 TV and radio stations. It's got powerful keyword search, real-time email alerts and exportable reports, and can be useful for data-driven decision makers. It's also good for those who want to consolidate data providers into one system for more detailed analysis.