If you want to customize your email marketing campaigns and get more responses, there are several options. ActiveCampaign is an all-in-one marketing platform that offers personalized email marketing, automation and sales engagement tools. It uses AI-powered automations to recommend, personalize and validate marketing campaigns. With more than 900 native integrations with tools like Shopify and Salesforce, it's geared for businesses that want to coordinate customer interactions across different departments and companies.
Klaviyo is another option. It's a smart marketing automation tool that helps businesses build better digital relationships by sending personalized messages through email and SMS. It uses real-time data and AI-driven insights to create dynamic emails and targeted segments, and it's a good choice for businesses that want to optimize marketing campaigns and improve return on investment.
If you want a broader approach, Adobe Marketo Engage offers a more powerful marketing automation tool that lets businesses orchestrate and personalize customer journeys across many different touchpoints. It includes AI-powered marketing automation, predictive audiences and personalized experience automation, so it's a good option for businesses that need to manage complex customer lifecycles.