Question: Can you recommend a solution that helps me optimize my ad spend and improve my return on ad spend (ROAS)?

If you're trying to find a way to get more out of your ad budget and improve your return on ad spend (ROAS), Admetrics is a good option. This AI-powered platform provides data-driven insights to optimize budget distribution and make fast decisions. It comes with modules like Business Intelligence, Marketing Mix Modeling, and Data Activation that can help you reach up to 90% higher ROAS. With the ability to connect to more than 50 shops and marketplaces and with near-real-time intraday data refresh, Admetrics can help you automate your e-commerce advertising workflow.

Another option is SegmentStream, an AI-powered marketing measurement and media mix optimization platform. It uses predictive analytics, multi-touch attribution and media mix modeling to help you make informed budget decisions. The platform automates cross-channel marketing reporting, uses AI attribution and provides actionable budget reallocation recommendations to optimize ROAS. It can connect to a variety of data sources, including Google Analytics and Google BigQuery, so it's a good option for businesses with at least $50,000 in monthly ad spend.

If you're looking for a more specialized ad tracking and attribution option, check out Hyros. The company's patented AI attribution system gives you a transparent view of ad performance. It tracks conversions like sales, calls and leads, then sends that data to ad platforms for better targeting and cost optimization. Hyros is geared for companies with complex traffic and marketing operations, with customizable attribution models and long-term revenue forecasting that can help you reach a minimum 20% increase in ad ROI.

Memorable offers AI-powered advertising optimization that focuses on predicting the effect of ad creative on key metrics. It uses deep-learning models to analyze thousands of elements within each ad, providing creative analytics that inform every decision. Integration with platforms like Meta, Instagram, TikTok and YouTube means Memorable can help you improve your campaign's recall, clicks and conversions, potentially leading to up to 123% higher ROAS.