Question: How can I get a better understanding of what people are saying about my brand online and use that to inform my marketing decisions?

If you want to get a better idea of what people are saying about your brand and use that to make marketing decisions, YouScan is a good option. This AI-based social listening tool processes text, photos and audience information from social media to give you a sense of what customers are saying and how you can manage your brand reputation. It includes Visual Insights for analyzing user-generated photos, Audience Insights for understanding who your audience is, and Insights Copilot for finding insights more quickly. YouScan can be used for a variety of use cases, including brand health monitoring and competitor analysis, and offers a free trial with customizable social listening dashboards.

Another option is Talkwalker, a consumer intelligence platform that offers full-featured social listening, media monitoring and social benchmarking. It offers insights to help you develop marketing strategies, develop products and engage with customers. With features like broad coverage of social networks, customizable dashboards and sentiment analysis, Talkwalker can help companies cut through the noise of social and consumer data, and it's a partner to more than 2,500 brands.

Meltwater is another option, offering a broad suite of tools for media, social and consumer intelligence. Its tools include media intelligence monitoring, social listening and analytics that can help you improve editorial mentions, market research productivity and engagement. Meltwater's suite is available in four pricing tiers, so it should be within reach of companies of different sizes.

If you're looking for a more specialized tool for customer feedback, CustomerIQ aggregates and analyzes feedback from multiple sources, including Slack, Hubspot and Zendesk. Its AI-powered abilities can help you spot feature requests, pain points and preferences, and get data-driven insights that can drive revenue. CustomerIQ offers a variety of pricing plans, including a free option, and is designed to make it easy to analyze customer feedback.