Question: Can you recommend a marketing automation tool that allows me to create dynamic user segments and tailor campaigns accordingly?

If you're looking for a more mature marketing automation tool that lets you segment customers dynamically and send them different campaigns, Adobe Marketo Engage is worth a serious look. It's got marketing automation, account-based marketing, lead management and personalized experience automation. With AI-powered marketing automation and predictive audiences, you can launch campaigns fast, synchronize marketing and sales, and see detailed results in a single interface. It also integrates well with other Adobe tools, so it's a good choice for B2B marketing.

Another contender is ActiveCampaign, which offers a broad range of marketing automation and sales engagement tools. It uses AI-powered automations to personalize and validate marketing campaigns and has more than 900 native integrations with tools like Shopify, WordPress and Salesforce. ActiveCampaign offers omnichannel marketing, content creation and detailed analytics, so it's good for companies of all sizes that want to centralize customer engagement and nurture their audience with targeted campaigns.

You might also be interested in Blueshift, an AI-powered marketing system that marries customer data with AI-driven decision-making to improve marketing performance. It includes a Customer Data Platform for creating detailed customer profiles and AI-powered decisioning to automate marketing work. Blueshift can handle multiple marketing channels like email, SMS and in-app messages, so you can orchestrate customer journeys and make marketing decisions based on real-time customer behavior.

If you're looking for a flexible marketing automation system with a focus on personalization, Iterable is also worth a look. It uses real-time data to create personalized customer experiences across web, email, SMS and in-app channels. With features like customizable predictive goals, generative AI and AI-driven optimization, Iterable helps businesses create dynamic and engaging campaigns that drive conversions and revenue. Its open architecture and more than 100 partner network integrations make it a good fit for many industries.