Question: Is there a marketing automation platform that integrates with multiple CRM systems and offers cost-effective pricing based on active contacts?

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Act-On

If you're looking for a marketing automation platform that can connect to several CRM systems and has pricing that's more economical if you pay by the active contacts, Act-On is a good option. It's got some heavy-duty features like automated email marketing, omnichannel marketing and AI-powered predictive lead scoring. The company has more than 1,000 other marketing software and CRM system integration options and charges by the number of contacts you're actively marketing to, so it's good for businesses large and small.

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ActiveCampaign

Another good option is ActiveCampaign, which offers an all-in-one marketing automation service with more than 900 native integrations, including big names like Salesforce and Shopify. It's got AI-powered automation, personalized marketing and detailed analytics, and a 14-day free trial. Its pricing is also based on the number of contacts, so you can grow your business without worrying about running out of budget.

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Klaviyo

If you want to use multiple marketing channels, Klaviyo offers intelligent automation for email, SMS and mobile push notifications. It integrates with e-commerce sites and offers real-time data and AI insights to fine-tune marketing campaigns. Klaviyo's pricing starts at $60 per month based on active profiles, with a free tier for small-scale use, so it's a good option for businesses that want to start small but grow.

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Adobe Marketo Engage

Last, Adobe Marketo Engage is a big-impact platform that helps orchestrate customer journeys across many different touchpoints. It's got AI-powered automation, predictive audiences and detailed marketing analytics. Marketo Engage integrates with other Adobe tools and is geared for B2B marketing, so it's a good option for businesses that want a powerful tool for customer engagement and marketing automation. Pricing is customized based on your company's needs.

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