If you need a tool to track the source of your leads and customers, Attributer is a good option. It offers a wealth of channel, campaign and landing page data by integrating with CRM, email marketing and analytics tools. Attributer can help you see where leads and customers are coming from -- paid and organic search, social media, referrals and direct traffic -- and integrates with tools like Salesforce, Zoho and Mailchimp. It offers customizable reports and a free plan for up to 10 leads per month, so it's a good option for those who want something easy to use and not too expensive.
Another option is Dreamdata, a B2B Revenue Attribution Platform that centralizes and cleans revenue data. The platform offers advanced features to map customer journeys and attribute revenue to specific activities, so you can optimize revenue generation and go-to-market strategies. Dreamdata pulls data from all go-to-market tools, maps customer journeys, and gives you immediate access to cleaned data models, making it a good choice for B2B marketing teams.
For a more data-driven view of marketing activity, check out Adtriba. The platform offers unbiased, cross-channel, and user-friendly multi-touch attribution to help businesses understand what really works in their marketing. Adtriba uses advanced statistical models and machine learning algorithms to gather data from multiple sources, including online and offline channels, and offers actionable insights to inform marketing and budget decisions.
Last, Lusha can be useful for sales teams trying to get more out of their work. It connects to social networks, the web and CRM systems to offer premium data and insights on prospects. Features like Intent, Job Change Filter, and Data Enrichment help sales teams stay up to date and target the right prospects more effectively, making it a good option for prospecting and lead management.