Question: Is there a tool that allows me to integrate multiple demand partners and increase eCPMs?

If you're looking for a tool to consolidate multiple demand partners and boost eCPMs, ConnectAd is a top contender. This full-service Supply-Side Platform is geared for publishers and offers a single tag interface to global demand sources, supporting multiple formats including desktop, mobile and video. ConnectAd offers features like header-bidding through Prebid.org, real-time evaluation and yield optimization to ensure multiple demand partners compete for impressions to generate the most revenue. It also places a priority on transparency and security with automated and manual processes to prevent unwanted ads.

Another top contender is AdPushup, which connects publishers to more than 50 premium advertising exchanges. The company uses technology to optimize ad serving and offers expert ad operations support. Among its features are real-time bidding for eCPM and revenue optimization, ad-blocked revenue recovery, and high-viewability ad formats. AdPushup also integrates with major networks and exchanges, offering a wealth of demand sources for publishers to increase their ad CTRs, CPMs and revenue.

For an advertiser-focused option, Cusper offers a trading desk platform that lets advertisers create and manage their own Demand-Side Platform (DSP). Features include campaign management for various ad formats, machine learning for campaign optimization and fraud detection. Cusper allows users to curate their own traffic inventory and achieve high conversion rates. This platform is geared for advertisers looking to optimize their online campaigns and place a budget across multiple channels, including CTV Ads and Native Ads.

Last, Ezoic offers a suite of tools for content optimization and revenue growth. Although not primarily focused on demand partner integration, Ezoic's Ad Mediation and Direct Ads features let publishers handle deals with existing partners. Its automated ad layouts, customizable writing staff and SEO tools also improve user experience and search engine rankings, leading to increased traffic and revenue for publishers.