Question: Is there a platform that can help me eliminate ad fraud and ensure I only pay for real interactions?

If you're looking for a platform to help you cut ad fraud and pay only for legitimate interactions, Anura is a good option. The cybersecurity company spots and blocks fraud in digital marketing campaigns so your content is delivered to humans, not bots. It's got a 0% false positive rate, in-depth analysis and can be integrated with any platform. Anura blocks a range of fraud types, which means businesses can get the most conversions out of their ad budgets and avoid waste.

Another contender is Veracity, an AI-based system that blocks attacks and click fraud with behavior-based machine learning detection. It gathers thousands of data points for each user session to determine whether a visitor is a human or bot. That means it blocks fraud without bothering real people. Veracity can be integrated with existing security stacks, too, so it's a good option for companies that want a more complete solution to improve digital ad return on investment and conversion rates.

You could also look at Fraud Blocker, a click fraud protection tool that protects against fraudulent clicks on Google Ads, Facebook and Instagram. With automated click fraud protection, customizable fraud detection and detailed reporting, Fraud Blocker offers a variety of pricing options, including a 7-day free trial. That makes it a good option for marketers and businesses that want to get the most out of their ad budget by cutting fraudulent clicks.

Last, Lunio offers an information retrieval system that maximizes performance marketing efficiency by eliminating invalid traffic from all paid marketing channels. It offers features like audience-based exclusions, IP blocking and real-time fraud detection to ensure your ad spend is targeted at real users. It supports major ad platforms like Google, Meta and LinkedIn, and Lunio improves click quality, conversion rates and lowers advertising costs.