Question: Can you recommend a demand-side platform that helps optimize ad campaigns for multiple goals, such as CPI, CPE, and ROAS?

If you're looking for a demand-side platform that helps optimize ad campaigns for multiple goals like CPI, CPE, and ROAS, TaurusX is a great option. It's an AI-powered DSP that can help you acquire users and retarget at scale. TaurusX can optimize for multiple goals using deep learning algorithms to maximize ROI and reach users globally through access to over 1 billion monthly active users. It also includes real-time performance monitoring and fraud protection through Pixalate, making it a full-service option for advertisers.

Another top contender is Jampp, a programmatic platform that uses machine learning and predictive algorithms to optimize mobile marketing performance. Jampp continuously adjusts ad spend to optimize ROI based on contextual and behavioral signals. It includes full funnel management, creative performance optimization, and detailed real-time reporting, including SKAdNetwork results. The platform has shown significant increases in user engagement and decreases in CPIs, making it a powerful option for mobile marketers.

For those interested in AI-powered solutions, inPowered connects to DSPs and Native Advertising channels to improve campaign performance. It uses custom bidding models and AI-created creatives to optimize media efficiency and reach desired outcomes such as engagement, leads, conversions, or ROAS. The platform is designed to maintain creative control while adapting to the ever-changing digital landscape by not requiring targeting specific audiences. It has been recognized for its leading AI solutions and has shown dramatic improvements in campaign performance.

Last but not least, Choozle offers a digital advertising platform built on premium DSPs, offering a broad range of media inventory and advanced targeting options. It supports a variety of ad formats and includes AI optimization for ad groups to maximize CPMs and minimize underperforming inventory. With real-time reporting and analytics, Choozle is designed for agencies and brands looking to make data-driven optimizations and maximize their advertising ROI.