Question: Do you know of a platform that helps retailers identify and overcome obstacles in the digital path to purchase?

Webeyez is an analytics and monitoring platform that uses AI to analyze online funnels in real-time, spotting where customers are having trouble. It offers features like real-time friction detection, session recordings and actionable insights to help eCommerce businesses boost conversions. It's integrated with Shopify and Magento, but you can set it up with Google Tag Manager for other e-commerce sites.

Chatter is a customer feedback platform that uses conversational AI to interact with customers and analyze feedback in real-time. It offers insights on what to do next and can help retailers recover lost sales by talking to customers to stop lost sales and get people to sign up for loyalty programs. Chatter has helped retailers improve their bottom line with a big boost in sales and loyalty enrollment.

If you want a more general-purpose digital experience optimization technology, Contentsquare offers digital experience intelligence and analytics. That includes features like zone-based heatmaps, customer journey analysis and product analytics designed to boost conversion and customer satisfaction. The company has used it to help big brands cut cart abandonment and boost revenue.