If you're looking for a data enrichment tool to improve sales productivity with data that's globally compliant and accurate, while also protecting customer privacy, Lusha is a good option. Lusha pulls data from social networks, the web, Salesforce and other sources to provide premium data. It also offers Data Enrichment for automatically populating Salesforce records, Buyer Intelligence to spot active buyers, and Engage to generate email sequences. The service is ISO 27701 certified and GDPR and CCPA compliant, so you can rest assured your customer data is protected.
Another powerful option is ZoomInfo, an all-purpose B2B database and sales intelligence service. ZoomInfo uses AI to provide B2B insights and help salespeople target the most promising accounts. It also offers Conversation Intelligence, Phone and Email Automation, and Buyer Intent Data. The service is designed to synchronize sales and marketing teams, automating work across all outreach channels, and is GDPR compliant.
For those looking for high-quality B2B data and tools, Cognism is a good alternative. It offers phone-verified mobile numbers, intent data that combines hiring and funding triggers, and coverage in major regions. Cognism helps sales reps spend more time on real conversations and has been shown to increase live conversations by a factor of 3x. The service is designed to integrate with CRM and sales engagement tools.
Last, Clearbit is another data enrichment tool worth considering, particularly for B2B teams. It uses AI and public data sources to clean and standardize CRM data, and it also offers real-time lead scoring, buying intent signals and form optimization. Clearbit integrates with common tools and is designed to help you focus on the most promising leads, leading to higher conversion rates and more efficient sales operations.