Question: Is there a platform that offers advanced targeting and real-time optimization for CTV ads to increase mobile app engagement?

For a platform that offers advanced targeting and real-time optimization for CTV ads to increase mobile app engagement, you might consider Jampp. Jampp is a programmatic platform that uses machine learning and predictive algorithms to maximize mobile marketing performance. It determines goals and adjusts ad spend, creative selection, and timing to maximize ROI, constantly analyzing contextual and behavioral signals to predict LTV and in-app conversions. Key features include full funnel management, creative performance optimization, and real-time optimization, making it an excellent choice for mobile companies looking to enhance user engagement and lower CPIs.

Another noteworthy option is AppLovin, an end-to-end suite for app monetization and user acquisition. AppLovin connects businesses with their desired audience across in-app, mobile, and CTV platforms. It features an AI-powered advertising engine, multi-channel access, and unified analytics for performance optimization. This platform is suitable for gaming, media, finance, shopping, and fitness & health industries, offering automated campaigns optimized for specific performance goals and real-time visibility into ROAS.

Clinch is another dynamic ad optimization platform that uses AI-powered technology to deliver highly personalized ads across multiple touchpoints, including OTT/CTV. It offers creative automation tools and connects to popular data sources for targeting and personalization based on user behavior and preferences. Clinch is ideal for companies looking to boost their dynamic ad capabilities and deliver targeted, personalized experiences to their audiences.

For a more specific focus on optimizing audio and video ads, Instreamatic offers advanced personalization and automated A/B testing. It helps brands and agencies create, test, and serve personalized ads tailored to individual user preferences. Instreamatic claims to increase brand metrics significantly, making it a valuable tool for industries like QSR and automotive.