Question: I need a cookieless solution that respects reader privacy and consent preferences, can you suggest a platform that fits this requirement?

For a cookieless alternative that respects reader privacy and consent preferences, Optable is a top contender. The platform provides a full suite of privacy-first advertising tools, including identity management, data collaboration, and a Privacy Sandbox for Chrome users. It governs end-to-end data and provides privacy controls, making it a good fit for media owners, publishers and marketers.

Another top contender is Permutive, which is designed to protect consumer privacy while still generating ad revenue. Permutive uses edge processing to run sensitive data processing on users' devices for privacy and low latency. The platform is designed to be fast on the page, with real-time reporting and precise targeting without third-party cookies.

Anonymised is a good option for targeted ads while complying with GDPR. It uses a persistent cross-publisher identifier for consented users and lookalike predictions for non-consented users. The platform offers custom interest and intent data for targeted campaigns across all browsers, with extended high-CPM audiences and monetization opportunities.

For marketers trying to figure out a cookieless and consent-first world, Exactag has sophisticated algorithms and flexible data provisioning. Its tools include data clean rooms, anonymous tracking and data-driven attribution, so it's good for marketers who need to make data-driven decisions and stay competitive in digital marketing.