If you're looking for a platform that automates digital advertising and puts advertisers in touch with suppliers, Axis is worth a look. It's a programmatic advertising marketplace that uses AI-infused machine learning to try to make digital advertising easier. It puts advertisers and suppliers in direct contact with each other, bypassing intermediaries and offering features like automated legal contracts and fair pricing. The platform automates the selection of partners and cuts complexity, so it's good for companies that want to squeeze as much profit out of their operations as possible.
Another good option is AIDEM, an AdTech ecosystem that's designed to provide planet-scale reach and supply path optimization. It offers direct access to 12 billion daily impressions from premium, vetted sellers across a range of formats and uses AI-powered anti-fraud technology to ensure high-quality inventory. AIDEM combines DSP, SSP, AdServer and Verification in one platform, providing a unified and efficient advertising experience.
If you want a more complete solution, Smartly is an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. It includes suites for creative, media and intelligence, and offers features like predictive budget allocation, automated campaign management and actionable reporting. Smartly is designed to simplify workflows and increase efficiency for agencies, brand marketing teams and performance teams.
Last, ADXL is a powerful multi-channel ad management platform that automates and optimizes ad creation, distribution and management. It supports multiple platforms like Google, Facebook and LinkedIn, and offers hybrid ad delivery options and unified ad management. ADXL's AI-driven optimization reduces workload and increases ROI, making it a good option for companies looking to improve their digital marketing.