If you're looking for a service to analyze behavior and offer targeted promotions to prospects, Dynamic Yield is a good option. The AI-powered personalization service offers custom, algorithmically matched content, products and promotions across online channels. It has features like audience discovery, content and offer personalization, product recommendations and predictive targeting that make it a good fit for companies that want to offer customers a more personalized, continuous experience.
Another good option is Blueshift, an AI-based marketing service that marries customer data to offer personalized interactions across many channels. Blueshift includes a Customer Data Platform for creating detailed customer profiles and AI-Powered Decisioning for automating marketing work. The service spans many marketing channels and integrates with hundreds of other tools, so you can analyze customer behavior and intent in real time.
MoEngage is another option for optimizing interactions and improving customer engagement. It offers AI-powered campaign optimization, customer journey orchestration and omnichannel communication. The service is designed to be highly scalable and secure, making it a good fit for enterprise brands in financial services, e-commerce and other industries.
If you want to tap into Salesforce's technology, Marketing Cloud Personalization offers AI insights into customer behavior so you can offer personalized marketing experiences on the web, by email and in mobile apps. It's geared for large enterprises that want to automate and optimize their marketing.