Question: Is there a platform that uses AI optimization to improve campaign efficiency and reduce costs?

For an AI-optimized platform that boosts campaign performance and cuts costs, Advangelists is a standout. This end-to-end advertising technology platform streamlines media buying and amplifies targeting with AI optimization, a demand side platform (DSP), and customizable analytics. It's designed to increase campaign efficiency by 30-40% and lower costs by 20-30%, making it a powerful option for in-house media buyers, agencies and local businesses.

Another strong contender is Smartly, which automates and optimizes campaigns across a range of digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly's predictive budget allocation, dynamic creative optimization and Intelligence Suite insights help agencies and brand marketing teams automate workflows and improve campaign performance.

inPowered is also worth a look. This AI platform integrates with DSPs and Native Advertising channels to optimize media performance with custom bidding models and AI-created ads. It's designed to dramatically improve campaign performance, so it's a good option for agencies and brands looking to get the most out of their advertising spend.

For more precise campaign management, Metadata has a marketing automation platform that automates the manual work involved with building and managing campaigns. It uses AI to automate budget pacing, cross-channel campaign management and audience targeting, making real-time optimizations to improve performance and free up time for strategy and creativity.