For AI-powered analytics and optimization to boost ad revenue for entertainment media companies, Moloco is a top contender. The company's suite of solutions for streaming platforms includes Moloco Streaming Monetization, which uses machine learning to optimize ad revenue, employing real-time data to make accurate predictions and to scale user acquisition and monetization. That can lead to more efficient and profitable ads and less manual labor.
Another contender is Qortex, which marries AI, computer vision and programmatic advertising for interactive ad formats. Its On-Stream Video Monetization platform integrates ads directly into video content with contextual targeting and new video ad formats. That can increase user engagement and revenue through formats like Slide, Ad Insert and Shoppable ads. The company handles more than 1.5 billion impressions across multiple platforms, so it's a serious option for entertainment media companies trying to optimize their ad monetization.
Instreamatic also offers AI-powered optimization for both audio and video ads. It offers sophisticated personalization and automated A/B testing to maximize relevance and return on investment. The company's technology lets brands and agencies create and deliver personalized ads based on individual user preferences, which can lead to dramatic improvements in brand metrics. That makes it a good option for entertainment media companies trying to increase engagement and revenue with targeted ads.
For publishers seeking to improve video yield and revenue, EX.CO has a full video technology platform. Its AI-powered yield engine optimizes video and advertising to increase dwell time and page yield. The company's technology supports a range of monetization options, including header bidding and instream/outstream ads, and includes real-time analytics and dynamic contextual playlists. Notable customers have reported substantial revenue increases, so EX.CO is a good option for entertainment media companies trying to squeeze more revenue out of their video ads.