Question: I'm looking for an ad tracking tool that can accurately attribute orders to Facebook ads and campaigns for my e-commerce store.

If you're looking for an ad tracking tool that can accurately attribute orders to Facebook ads and campaigns for your e-commerce store, TrueROAS is a great option. It is specifically designed for e-commerce stores on Shopify and WooCommerce, helping you optimize ad spending by tracking all orders and attributing them to the correct Facebook ad, adset, and campaign. With features like 100% order attribution, Promethean AI attribution, and machine learning, TrueROAS ensures you save up to 63% on ad testing and increase your ROI by +20.31%.

Another excellent choice is AnyTrack, which offers real-time ad tracking and attribution across multiple platforms, including Facebook Conversion API and Google Ads API. It supports various marketing models and includes features like unified ad tracking, one-click integrations with e-commerce platforms like Shopify, and real-time audience tracking. This can help you make informed decisions and optimize your campaigns effectively.

For a more comprehensive platform, AdBeacon provides detailed ad performance insights with features like 1st party data tracking, click attribution, and custom attribution models. It also includes budget management, custom audience building, and a Chrome Extension for Facebook, which integrates with your existing ad platforms to offer actionable and accurate insights.

If you need a sophisticated solution with AI-driven optimization, consider Hyros. This platform uses a patented AI attribution system to provide a clear view of ad performance, allowing you to boost your ad ROI by at least 20%. It supports conversion tracking, cost optimization, and long-term revenue forecasting, making it ideal for companies with complex traffic and marketing operations.