Question: Need a tool that helps marketing teams prevent ad fraud and block unwanted traffic to maximize ROI.

If your marketing team is dealing with ad fraud and bot traffic, Anura is a good option. This cybersecurity tool spots and blocks fraud in digital marketing campaigns so your ads are seen by humans, not bots. It's got a 0% false positive rate and offers detailed analytics so you can spot waste and protect your brand. It works across multiple marketing channels, including affiliate, programmatic, search and social, so it's good for e-commerce and lead generation.

Another good option is TrafficGuard. This ad fraud protection software is designed to maximize ROI by blocking invalid traffic. It spots and blocks bots, malware, click bots and competitors, so you're not throwing money at the wrong audience. With features like micro data analysis and integration with Google Ads, TrafficGuard can help you boost conversions and lower CPA, which is why it's good for high-performance marketers.

If you're looking specifically for Google Ads protection, ClickCease blocks traffic in real time. It uses algorithms to monitor and analyze every click, then blocks competitors and bots. Features like real-time blocking, customizable thresholds and visitor analytics make it easy to integrate with Google Ads, Facebook Ads and Microsoft Ads, and ClickCease blocks a broad range of fraudulent activity.

Last, Fraud Blocker is an automated click fraud protection service for Google Ads, Facebook and Instagram. It's got features like real-time monitoring, fraud score and customizable fraud detection so you can keep your ad budget out of the wrong hands. It's got flexible pricing and works across multiple platforms, so it's good for marketers and businesses of any size trying to get the most out of their ad budget.