Finteza

Finteza is an analytics and marketing service that's intended to help you optimize conversion rates and improve the quality of website and app traffic. With a distributed server network, Finteza doesn't slow down your site, and it supports more than 50 Content Management Systems (CMS) and has an SDK for easy integration.

Finteza also has more-advanced analytics abilities than ordinary statistics. Among its features:

• Traffic Evaluation: Spot and analyze bad traffic, including bots, spammers and hackers.
• Funnels: Automate funnels by pages, events and sources to measure marketing activity.
• Audience Analysis: See demographics, devices, geolocation and other details about users without violating privacy.
• Page Analytics: Compare page performance, optimize conversion rates and analyze traffic.
• Sources: Measure conversion rates for all sources of traffic in real-time.

The built-in advertising engine lets you manage and measure ad campaigns, too, with abilities like:

• Ad Zone Management: Sell ad space, accept payments and rotate banners from a single interface.
• Ad Statistics: Give advertisers access to reports on ad zone performance.

Finteza also can measure traffic quality, spotting up to 12 types of low-quality traffic with botnet analysis and user behavior tracking. That means you can optimize conversion rates and cut advertising spending by up to 82 percent.

One of the most interesting abilities is the ability to create sales funnels for any segment you want to track -- pages, sources, UTM tags, keywords, for example. Conversion funnels can be multi-level, letting you see behavioral analysis of people who make it through each step of the sales funnel.

Pricing is based on the number of page views, ad banner impressions and event hits. The analytics service costs 10 EUR per 100,000 unique visitors, with the first 100,000 free each month. The advertising engine costs 4 EUR per 100,000 ad zone impressions, with the first 100,000 free each month. You can sign up for a 30-day free trial without entering a payment method, and the service offers the first 100,000 ad impressions free.

Finteza is useful for marketers, analysts and webmasters who want to better understand their audience and optimize marketing. By offering analytics and advertising management tools, Finteza hopes to help you boost your return on investment and improve your website overall.

Published on July 5, 2024