If you're looking for a solution that offers rich audience analysis without infringing on user privacy, Permutive is a great choice. This privacy-first audience platform gives publishers the ability to unlock the value of their audience while protecting consumers. Permutive's edge processing, privacy by design and real-time reporting capabilities enable publishers to target audiences with precision and analyze audience behavior without the need for third-party cookies.
Another contender is Optable, an end-to-end data clean room platform for privacy-first advertising. It provides identity management, data collaboration and activation tools to help manage audience data in the post-cookie era. Optable's features include a DMP for modern audience data management and a Privacy Sandbox for Chrome users, ensuring that privacy is protected while providing real-time insights and flexible identity tools.
Dstillery also has a different approach using AI technology to create data-driven custom audiences without cookies or IDs. Its audiences include Awareness, Consideration and Direct Response audiences, as well as tools like Audience Brief Genius to help select the audience you want to target. The platform is designed to help optimize advertising campaigns with AI targeting abilities.
For those who want AI-based contextual intelligence, Proximic has targeted solutions to increase audience engagement and monetization without user identifiers. Its features include predictive audiences, contextual intelligence and ID-free targeting that can benefit both media buyers and sellers with incremental reach and efficiency through privacy-centric inventory curation tools.