Question: I need a tool that provides accurate engagement metrics to optimize my email marketing campaigns.

For the best engagement metrics to help you fine-tune your email marketing, ActiveCampaign is a good all-purpose choice. It offers personalized email marketing, automation and sales engagement tools that use AI. With more than 900 native integrations with tools like Shopify, WordPress and Salesforce, ActiveCampaign can help you manage customer interactions across many different businesses. Features include content creation, audience management, marketing automation and detailed analytics and reporting. It's a good choice for nurturing and engaging audiences with targeted email and SMS messages.

Another good option is GetResponse, an all-in-one email marketing tool that includes contact capture tools, AI-powered newsletters and email autoresponders. It also offers automated engagement, ecommerce integration and promotions that can help you build your lists and send automated messages. GetResponse guarantees a 100% average list growth in the first 30 days for all paid plans and has a 99% deliverability rate across 160+ countries, with 24/7 support from a 5-star rated Customer Success Team.

Show is another option if you want AI-powered optimization based on customer engagement and delivery times. It offers a drag-and-drop interface for data-driven email campaigns, automated interactive email creation and advanced email analytics. Show's feature set supports drip campaigns, video emails and customizable user journeys, so it's a good option for creating highly personalized email campaigns.

For a more integrated approach, Adobe Marketo Engage is a powerful marketing automation platform that can help orchestrate and personalize customer journeys across many different touchpoints. It includes AI-powered marketing automation, predictive audiences and fast email creation, and is well suited for B2B marketing and companies with longer sales cycles. Adobe Marketo Engage is integrated with other Adobe tools, too, for a more powerful option for marketing automation and customer engagement.