Question: Can you recommend a travel marketing platform that helps hotels and destinations target the right audience and increase direct bookings?

If you're looking for a travel marketing platform to help hotels and destinations reach the right audience and drive direct bookings, Sojern is definitely worth a look. Sojern uses data and AI to help hotels, attractions and destinations reach travelers online, with features like unparalleled traveler insights, AI-powered audience targeting, multichannel activation and connected guest experience tools. This helps hotels and destinations build an always-on marketing strategy, drive direct bookings and increase revenue.

Another strong option is Allora, a full-service hotel technology platform designed to optimize distribution, guest acquisition, retention and revenue optimization. Allora offers a range of digital marketing tools, including Acquire for direct channel bookings and Retain for customer relationship management. The platform is customizable to each hotel's specific strategy, offering a better guest experience and higher revenue, with more than 2,000 hotels in 20 countries using its services.

Clicktripz is also worth considering, especially for destination marketers. It connects to a network of travel publishers and can show contextually targeted ads. The system is based on a CPC pricing model and includes an AI-powered conversational ad tool, CHIME, that can reach travelers at every stage of their journey. That can be a good way to reach new audience with precision.

For hotels that want to improve service experience and reservation sales productivity, Asksuite offers an AI-powered omnichannel service platform. It combines AI booking assistants, omnichannel inboxes and inbound reservation CRMs to span multiple communication channels. The idea is to increase direct bookings and revenue by automating mundane tasks and improving service.