Lighthouse

Lighthouse is an end-to-end platform that provides actionable market insights, business intelligence and pricing solutions to help travel and hospitality businesses maximize revenue. It is designed to help hotels, hotel management companies, short-term rental providers and destination marketing organizations make data-driven decisions. With AI and automation, Lighthouse helps users identify more revenue opportunities, streamline operations and optimize marketing campaigns.

Some of the key features of Lighthouse include:

• Market Intelligence: Offers forward-looking hotel booking intent to help identify new revenue opportunities.
• Rate Insight: Provides a comprehensive view of competitor rates to help identify changes in demand and optimize pricing.
• Benchmark Insight: Allows users to track performance metrics such as average daily rates and revenue per available room against competitors.
• Distribution Insight: Offers real-time intelligence to optimize distribution strategy based on individual shopping requests and reservations.
• Parity Insight: Helps track and resolve parity issues across online travel agencies (OTAs).
• Destination Insight: Allows destination marketing organizations to track short-term rental impact and visitor trends for targeted campaigns.

These insights can be used by various roles within a hospitality organization, including revenue managers, general managers, sales and marketing managers and property owners. For example, revenue managers can build a revenue and pricing strategy based on forward-looking market demand and competitor room rates. General managers can optimize internal hotel operations using business insights from PMS data. Sales and marketing managers can track rankings across OTAs and plan promotional strategies to maximize market demand.

Lighthouse ingests over 2 billion new hotel rates daily and profiles over 300,000 competitor hotels, giving users access to a wealth of market data. The platform also features an intuitive interface that is easy for non-technical users to navigate.

With over 65,000 hospitality professionals using Lighthouse, the company has built a strong reputation for its tools and support network. Users can expect a high level of customer satisfaction and prompt response to inquiries. Lighthouse offers a free trial for some of its products, allowing potential users to try the platform and its features before committing to a subscription.

In summary, Lighthouse is designed to help hospitality businesses turn complex data into actionable insights, ultimately driving revenue growth and efficiency.

Published on July 5, 2024