Question: Can you recommend a platform that accurately identifies and tracks website visitors across multiple devices and platforms?

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Fingerprint

If you need a platform that can correctly identify and profile website visitors across multiple devices and platforms, Fingerprint is a strong contender. Fingerprint's visitor identification technology works on web and mobile apps and correctly identifies up to 99.5% of return visitors. It also has strong bot detection and integrates with third-party tools, which is why fintech, eCommerce and online gaming companies are among its biggest customers. The company's platform is GDPR, CCPA, ISO 27001 and SOC 2 Type II compliant, which means it's got strong security and privacy.

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Tapad

Another strong contender is Tapad, which offers a cross-device digital identity graph. The technology connects multiple devices into a single profile to better represent consumers, and companies can use it for programmatic targeting, media measurement and personalization. Tapad's partnerships with brands and agencies means it has a broader pool of device identifiers, which means it's easier to reach new prospects and amplify existing data sets.

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Visitor Queue

If you're looking for a way to personalize websites and convert leads, Visitor Queue offers tools to identify businesses visiting a website and convert anonymous visitors into leads. It can show personalized content based on user interest and key people information like names, job titles and departments for decision-makers. Visitor Queue integrates with Salesforce, Slack, Zapier and Google Sheets, so sales teams and marketing professionals can use it in a variety of workflows.

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DeviceAtlas

DeviceAtlas is another strong option, offering real-time device identification and verification. It offers detailed device intelligence across the web, app and mobile operator ecosystems, and has products for UX optimization, brand protection and fraud detection. With a variety of pricing tiers and the ability to be updated as user-agent headers change, DeviceAtlas is adaptable to different business needs, from AdTech to IoT.

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