Question: I'm looking for a platform that provides actionable insights on what my target audience is searching for and how to outrank my competitors.

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DemandJump

If you want to get more out of your audience data and learn how to surpass your competitors, DemandJump is a good choice. The company combines your data with outside sources to offer insights on how to improve first-page rankings and revenue. It also offers content briefs, keyword research and CRM integration so you can build custom keyword lists and measure the revenue impact of your content. DemandJump says it can help you increase monthly search traffic by 7,427 visitors and cut paid search ad spending by thousands of dollars.

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Semrush

Another option is Semrush, an all-purpose marketing tool with more than 55 tools for SEO, content marketing, market research, advertising and social media management. With a large database and a broad range of tools, Semrush can help you increase organic traffic, analyze competitors and optimize ads. It's popular with marketing pros and Fortune 500 companies, and offers a free 7-day trial and several pricing tiers.

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Captify

If you want to get real-time consumer insights without third-party cookies, check out Captify. The company uses machine learning to process search behavior and turn it into insights that brands can act on. It can help brands understand consumer interests and mindsets, amplify marketing phases and measure campaign results. Captify's cookieless targeting approach is designed to outperform traditional targeting methods, and more than 800 major brands use it.

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Competitors App

Last, Competitors App is an online monitoring tool that keeps you up to date on your competitors' marketing. It monitors keywords, social media posts, email newsletters and SEO changes, giving you real-time data to inform your own marketing. The app can automate competitor analysis, saving you time and money while helping you find what works.

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