Question: Is there a tool that helps me assess the strength of my professional relationships and focus on the most promising leads?

Connect The Dots is a professional relationship management tool that shows the links between people and companies so you can figure out the best route to new contacts. It can analyze email metadata and LinkedIn connections to build a network map. Among its features are relationship strength scoring, personalized outreach and ghost emailing. The free individual plan lets you have unlimited contacts, sync companies and score relationships. The Business Edition adds more advanced relationship insights and team collaboration.

Crystal uses DISC personality profiling to help salespeople and other professionals build better relationships with buyers. It can link to tools and services you already use, offering pre-meeting information and a communication style tailored to each person. Crystal's tools include a Profile Dashboard, Chrome Extension and Writing Assistant, so you can prepare for meetings and customize messages. That can help you convert more leads and build stronger relationships.

If you want to go more LinkedIn-only, LinkedIn Sales Navigator is designed to help salespeople close deals by tapping into the LinkedIn network. It offers more advanced search filters, real-time alerts and InMail targeting to reach the right buyers. The tool also can integrate with your CRM system and validate data, so it's a more complete sales productivity and relationship-building tool.

Lusha offers premium data to help you boost sales productivity by linking to social networks, the web and Salesforce. Among its features are Intent to assess purchase likelihood, Job Change Filter and Alerts to keep you up to date, and Data Enrichment to ensure your CRM data is accurate. Lusha is ISO 27701 certified and GDPR compliant, so it's got your data security covered as you try to boost sales engagement and relationship building.