Crystal

Crystal is a personality data platform that helps sales teams and professionals get the most out of every conversation. It uses DISC personality profiling to provide insights into any buyer, so you can communicate and build relationships more effectively. Crystal is designed to address a major gap in today's technology-centric world where human relationships are more important than ever.

Crystal integrates with tools and platforms you already use, providing pre-meeting insights without opening new tabs or launching new apps. This means you can prepare for meetings, personalize emails and messages, get quick do's and don'ts, and develop custom closing strategies based on a prospect's personality.

Some of the key features of Crystal include:

• Profile Dashboard: Get access to tools and rich personality insights for coworkers, customers and candidates.
• Chrome Extension: Get a quick look at personalities and get instant communication tips with a click.
• Writing Assistant: Personalize your messaging to match the recipient's personality.
• Playbooks: Create cheat sheets for every conversation and go into meetings with confidence.
• Enrichment: Get a deeper understanding of your contacts with bulk personality insights.
• Hiring Tool: Find out which personality types are best for the roles you're hiring for.
• Virtual Meeting: Bring personality data into online meeting tools.
• Calendar Integration: Start meetings knowing the communication style of everyone in the room.

Crystal also offers a range of pricing tiers to suit different needs:

• Free: Sign up for a free account
• Premium: Get started with premium features
• Business: Schedule a demo for business plans
• Custom: Total profiles shared across users in an organization

Crystal has been adopted by more than 1,000 organizations around the world, with users seeing improvements in lead conversion rates, booked meeting rates, and relationship building. It's great for sales teams, managers and HR professionals who want to improve their communication style and build stronger relationships with clients and stakeholders.

Published on July 2, 2024