If you want a powerful automation platform, ActiveCampaign is worth a look. It offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations with services including Shopify and Salesforce, it can help businesses manage customer interactions across many areas of a business. ActiveCampaign also offers AI-powered automations and detailed analytics so businesses can better nurture and engage their audience.
If you're on a budget but want powerful analytics, check out Benchmark Email. It's got advanced email design, A/B testing and detailed tracking of opens, clicks and bounces. Benchmark Email integrates with sales and marketing tools and can automate campaigns based on subscriber activity, so it's a good choice for small business owners and marketing agencies looking to take their email marketing to the next level.