Question: Can you recommend a tool that can enrich and standardize my CRM data to improve lead quality?

If you want to enrich and standardize your CRM data to get better leads, Clearbit is a good option. This B2B-focused tool offers a variety of features, including data enrichment from multiple sources, real-time lead scoring and buying intent signals. It's available globally in all languages and integrates with common tools so you can easily manage and enrich your CRM data.

Another option is Lusha, which pulls data from social networks, the web, Salesforce and other sources to offer premium data for sales teams. It offers features like Intent, Job Change Filter and Alerts, and Buyer Intelligence to help you assess purchase likelihood and target companies that are actively looking for solutions. Lusha offers data security with ISO 27701 certification and GDPR and CCPA compliance, so you can trust it for CRM enrichment.

If you want a more complete solution, check out Leadspace, an end-to-end customer acquisition platform. It collects and unifies market data to calculate Total Addressable Market and Ideal Customer Profile. The platform combines graph, studio and first-party data to validate and match leads to accounts, and score them at both company and buying center levels. That can dramatically increase sales team close rates and return on investment through its predictive scoring models and integration with CRM and marketing automation tools.

Last, Oppwiser offers a B2B data enrichment API with a database of more than 60 million companies and 160 million contacts. It offers detailed information about leads and uses AI-powered features like AI Lookalike Company Finder and Buyer Signals to help sales teams. Oppwiser integrates with CRM platforms, sales tools and marketing software, so it's a good option for CRM data standardization and lead quality improvement.