Bloomberg Second Measure offers an analytics service based on transaction data that offers daily insights into company performance and consumer behavior. It's updated daily and available through the Bloomberg Terminal or bulk data feeds. The service can be used to track sales, customer acquisition and retention rates across industries like retail and quick-service restaurants, and can be used by investors and businesses to make decisions based on consumer behavior.
Another interesting service is Luth, which offers behavioral data collection technology for Fortune 100 companies. Its proprietary ZQ Intelligence technology offers detailed event-level data feeds for clickstream behavior, app usage, location, online purchases and video streaming. It can be used to optimize marketing and sales across multiple channels and improve advertising performance and customer satisfaction.
If you want a broader perspective, CivicScience offers more advanced AI-powered consumer analytics by surveying more than 4 million U.S. respondents daily. The service offers solutions like Detect and React for real-time trend alerts, Forecast for predicting market outcomes, and Pinpoint and Conquest for identifying persuadable customer segments. It can be used to get a better understanding of consumer behavior and optimize marketing.