Nextatlas

Nextatlas uses AI to spot early adopters and forecast what consumers will want next, spotting subtleties and nuances that might not be immediately apparent. By studying the interests and behaviors of a broad, cross-industry community of more than 300,000 early adopters, Nextatlas offers trend forecasting data that's rich in detail and can help companies build products, plans and marketing campaigns that are likely to strike a chord with their customers.

The service marries big data with human expertise to provide a full trend research service. That lets companies spot the faint signals of change, understand what's happening, innovate, launch, manufacture and win in their markets. Nextatlas' generative trend forecasting uses large language models and its own proprietary engine.

Some of Nextatlas' features include:

• AI-powered trend forecasting: Analyzes social media posts to spot trends and provide insights.
• Early adopter analysis: Studies the interests and behavior of 300,000+ early adopters to forecast trends.
• Custom solutions: Designed to address specific business challenges and identify opportunities.
• Real-time trend intelligence: Ongoing analysis and insight into what's happening.

Nextatlas is geared for companies that want to be ahead of the curve when it comes to consumer trends and make decisions based on data. It's particularly useful for companies that want to build products, marketing campaigns and communications that will strike a chord with their customers.

The service is designed to help companies forecast future category trends, spot early signs of changing consumer behavior, and support their innovation efforts. Real-world examples from clients like Barilla, Mondelez and Treasure Wine Estate show how Nextatlas has helped companies get more detailed consumer trend insights, improve marketing and drive business results.

If you're interested in using Nextatlas, the company doesn't reveal pricing details. But it offers custom solutions for specific business needs, so it's likely a bespoke pricing arrangement. You can sign up for a weekly newsletter to get the latest trends, consumer insights and reports.

Published on June 14, 2024