If you're looking for a CRM platform that also handles marketing automation and offers customizable dashboards for data analysis, ROI 360 is worth a look. It combines more than 50 tools into one interface, with features like microsite creation for targeted marketing campaigns, advanced CRM, sales process optimization, marketing automation and customizable dashboards for real-time data analysis. It's designed for companies of all sizes and comes with built-in analytics to measure performance.
Another top option is Salesforce, which uses AI to link marketing, sales and service teams. Among its features are Einstein 1 for a 360-degree customer view, AI Copilot for generating content, Data Cloud for tapping into outside data, Tableau Pulse for AI-infused analytics and Slack Integration for CRM collaboration. Salesforce has industry-specific options and customizable pricing, so it's a good option if you want a single platform for improving customer satisfaction and increasing productivity.
Salesforce's Marketing Cloud Engagement is also worth a look, with personalized marketing and automated journeys across channels. Its features include email marketing with AI, content creation with a drag-and-drop interface, mobile marketing, conversational marketing with WhatsApp and cross-channel analytics. It integrates with Salesforce products for a single customer engagement platform, letting companies create targeted campaigns to drive growth.
If you're on a tighter budget, Zoho CRM is a good option. It handles sales, marketing and support in one package and has powerful automation, detailed analytics and customizable processes. With workflow automation, advanced analytics and integration with more than 800 apps, Zoho CRM is popular for ease of use and flexible pricing, making it a good option for small businesses and startups.