If you're looking for an all-purpose tool to manage email marketing, social media and ads, ActiveCampaign is a top contender. The company's email marketing, automation and sales engagement tools are designed for businesses of all sizes, and it has more than 900 native integrations with tools like Shopify, WordPress and Salesforce, making it a good choice for omnichannel marketing and content creation.
Another top contender is Adobe Marketo Engage, which is strong on marketing automation and customer journey orchestration. It's got tools for account-based marketing, lead management and email marketing, and is geared for B2B marketing. Adobe Marketo Engage's AI-powered marketing automation and integration with other Adobe tools, like Adobe Real-Time CDP, means a unified customer experience.
If you're looking for a cross-channel marketing tool, Dotdigital is a good option. It centralizes and enriches data with machine learning algorithms, and offers tools for email marketing, SMS marketing, website personalization and more. It's good for creating sophisticated customer journeys and breaking down data silos, and is a good option for marketers.
Last, Blueshift is an AI-powered marketing tool that marries customer data with AI-powered decision-making for delivery across multiple channels. It includes a Customer Data Platform for building rich customer profiles and AI-Powered Decisioning for automating marketing work. Blueshift's real-time AI can assess customer behavior and intent, for example, to segment audiences and make more informed marketing decisions.