Question: I'm looking for a way to automate responding to guest reviews without sacrificing the personal touch, do you know of any options?

If you need to automate responses to guest reviews but still want to keep a human voice, Viff is a very powerful tool. Viff is an AI-based review response system for the hospitality industry. It can provide context-sensitive, polite responses in real time, and it can respond to all reviews in the same voice. It can handle more than 20 languages and can respond to unlimited reviews. It can be integrated with any website or Property/Reputation Management System. Viff's pricing plans, starting at $99 per month, include management of your business profile and tuning of responses.

Another good option is MARA, an all-in-one review management tool that uses AI to draft responses to guest reviews. MARA includes a review inbox, review analytics and the ability to adapt your brand voice so your responses sound like your company. It also has smart snippets that let you train the AI to handle common complaints or praise, and daily notifications to keep you up to date. MARA's pricing starts at €60 per month, and there's a free trial.

If you need to handle multiple platforms, Autoreviews AI automatically responds to customer reviews on Yelp, Google, TripAdvisor and OpenTable. It ensures that your responses are made in your brand's own tone and voice, and it offers actionable insights to help you improve your online presence and customer engagement. It can help you streamline review management so you can focus on more important things in your business.