Question: Do you know of a platform that can help measure audience engagement and provide more accurate metrics for TV and radio stations?

If you're looking for a platform to measure audience engagement and provide accurate metrics for TV and radio stations, TVEyes could be a great fit. It offers a comprehensive broadcast monitoring and data solution, providing near real-time access to transcripts, metadata, and audio/video content from nearly 3,000 TV and radio channels globally. The platform includes powerful keyword search, real-time email alerts, and exportable reporting, making it ideal for data-driven decision makers who need accurate and timely data to analyze and monitor broadcast and podcast data.

Another useful option is Veritonic, an end-to-end platform designed to optimize audio marketing strategies with data and insights. It offers features like competitor analysis, audio asset testing, and full-funnel campaign measurement, including second-by-second engagement data for podcasts. This platform is particularly useful for measuring listenership across various audio content types and optimizing audio assets for better engagement and ROI.

Futuri is another strong contender, providing AI-based solutions tailored for broadcasters and content creators. Their suite includes tools for creating spec spots and commercials, real-time trend monitoring, and converting news broadcasts into shareable podcasts and social posts. Futuri aims to increase audience size and revenue across radio, TV, and digital platforms, making it a versatile option for enhancing engagement and boosting revenue.

For those specifically needing TV analytics, Realytics offers a platform that measures and optimizes TV campaigns' digital impact. It connects TV spots to incremental website traffic, allowing advertisers to justify and optimize their TV spend. With features like spot detection technology and performance analysis, Realytics provides a single view of how TV campaigns drive online activity, helping brands and agencies optimize their media plans and maximize TV ROI.