If you're looking for AI-powered tools to personalize marketing offers and improve conversions, Appier has a wide range of tools. That includes AI personalization, campaign automation, conversion optimization and conversational marketing all geared to get people engaged and converting as soon as possible. The company's technology is used in gaming, e-commerce, finance and automotive industries to help companies acquire and convert users.
Another tool worth mentioning is Dynamic Yield, which is geared to generating algorithmically matched content, products and offers for each customer across many digital touchpoints. It includes audience discovery, content and offer personalization, product recommendations and predictive targeting. The tool is geared for companies that want to improve operational efficiency, cut costs and generate revenue across the web, email, apps and ads.
If you're looking for something more enterprise oriented, Marketing Cloud Personalization from Salesforce uses AI to provide insights into customer behavior. It offers personalized marketing experiences on the web, email and mobile apps, with features like segmentation, A/B/N testing and real-time offer delivery. It's geared for enterprise-scale businesses, but it offers serious personalization abilities for maximizing marketing performance.
Last, Blueshift marries customer data with AI-driven decision-making to deliver personalized content and offers across multiple channels. Its Customer Data Platform helps you build rich customer profiles, and its real-time AI engine analyzes customer behavior to make marketing decisions. It's used for email, SMS, in-app and paid media, so it's a good option for marketers looking to improve efficiency and ROI.