If you're looking for a solution to help agencies and performance marketers speed up and optimize their paid campaigns, Smartly is a full-service end-to-end advertising platform. It automates and optimizes campaigns across multiple digital channels using AI, including Meta, Snapchat, Pinterest, TikTok, and Google Marketing Platform. With features like predictive budget allocation, automated campaign management, and dynamic creative optimization, Smartly can help automate workflows and increase efficiency.
Another top contender is BrightBid, which focuses on optimizing PPC and Shopping ads campaigns. It uses AI from Google and Microsoft to automate bidding and ad text creation, leading to better conversions and lower ad spend. Key features include smarter ad creation, data-driven control, multi-language support, and A/B testing, making it a great way to improve campaign performance.
Metadata is another contender. The platform automates manual tasks involved with building and managing campaigns so you can make real-time adjustments to optimize performance. It includes features like automated budget pacing, cross-channel campaign management, and automated reports, which can free up time and reduce errors so teams can focus on strategy and revenue growth.
If you're looking for a more specialized approach to ad creative optimization, AdCreative.ai offers AI-powered solutions to create high-conversion-rate ad creatives. It can generate text, imagery, and video ads based on data-driven insights and can generate high-performing ad creatives ranked by expected conversions. That can be particularly useful for teams looking to optimize their ad creative strategy.