If you're looking for a more comprehensive solution to A/B test and optimize your marketing campaigns, Optimizely is a good candidate for an all-in-one marketing operating system. It has a broad set of features, including content management, web experimentation, feature experimentation and personalization, and AI-powered support. It integrates with tools like Google Analytics and Microsoft 365 and has customized pricing to accommodate different needs.
Another strong contender is AB Tasty, a digital experience optimization platform that's geared for testing, personalization and feature experimentation. It offers sophisticated A/B and multivariate testing, AI-powered search and advanced segmentation tools to help businesses optimize user experience and conversion rates. It integrates with existing tech stacks and offers demos and custom quotes to help with optimization projects.
For those who want a dedicated landing page builder, Unbounce is a good option. It's got a drag-and-drop builder, AI optimization for A/B testing, and AI copywriting tools. With integrations with Google Analytics, Hubspot and Salesforce, Unbounce lets marketers create and optimize landing pages without requiring heavy technical expertise.
Last, VWO is a full-featured conversion rate optimization tool that uses experimentation and personalization to improve online interactions. Built on the Google Cloud Platform, VWO offers AI-driven insights, event-driven analytics and a 360-degree view of customer behavior, making it a good fit for UX and analytics teams, product managers and growth marketers.