Goldcast is an AI-infused video campaign platform for enterprise B2B marketers with heavy-duty features like engagement-triggered events, AI-generated video remixing and integration with HubSpot, Marketo and Pardot. That makes it good for optimizing event marketing, increasing audience engagement and generating revenue through uses like webinars and virtual summits.
Another top contender is ON24, which specializes in personalized webinars and interactive virtual events. With features like AI-generated content, continuous engagement monitoring and personalization at scale, ON24 is geared for intelligent engagement and revenue growth. The company offers different levels of customization, analytics and integration, so it's good for technology, financial services and life sciences.
If you're already in the Adobe universe, Adobe Marketo Engage is worth a look. It's a marketing automation system for orchestrating and personalizing customer journeys across many touchpoints, synchronizing marketing and sales. It integrates with other Adobe tools and is particularly good for B2B marketing, with powerful tools for managing leads and accounts.