Question: Is there a platform that can help me understand how users interact with my website and provide actionable insights to improve conversions?

If you want a platform to see how people interact with your website and get some data you can act on to try to convert them into customers, Contentsquare is a strong contender. It's got a broad range of digital experience analytics, including zone-based heatmaps, customer journey analysis and product analytics. The company's AI-based insights and net promoter scores give you a good idea of what people are doing and aren't doing, and companies like Harrods, Calzedonia and Modibodi use it to lower cart abandonment and increase revenue.

Another strong contender is Flowpoint, which marries AI-based optimization with detailed conversion tracking. Flowpoint's features include funnel analytics, AI-based recommendations and ROI measurement, all geared to improving user journeys and sales. The company also offers Ava, an AI assistant that interprets insights and offers optimization guidance, so business owners and marketing professionals can try to improve online performance.

Heap offers a unified view of customer journeys with tools like session replay, heatmaps and customizable dashboards. Its all-data capture and sophisticated data science abilities are good for funnel optimization and user behavior analysis, letting teams improve engagement and retention without needing engineering help.

If you want to take a more user-focused approach, Hotjar offers insights through heatmaps, recordings, feedback, surveys and interviews. The tool can help you spot friction points and conversion barriers, and companies can get direct feedback from users to improve designs. It integrates with tools like Google Analytics and Unbounce, so it's a good choice for improving website user experience.