Question: I need a tool that can track user conversions and provide detailed analytics on campaign performance.

If you need a tool that tracks conversions for users and offers some deeper analytics on campaign performance, Hyros is a top contender. Its patented AI attribution system offers a transparent view of ad performance so you can increase ad ROI by at least 20%. Hyros tracks conversions like sales, calls, emails and leads, then sends that data to ad platforms for better targeting and cost optimization. It also offers long-term revenue forecasting, customizable attribution models and integration with a broad range of tools, so it's good for companies with complicated traffic and marketing operations.

Another top contender is AnyTrack, real-time ad tracking software that accommodates a variety of marketing strategies, including lead generation funnels and DTC brands. AnyTrack lets you track, attribute and sync conversions across multiple ad platforms like Facebook Conversion API and Google Ads API. It offers one-click integration with conversion sources like Shopify and WooCommerce, real-time audience tracking and marketing automation, so it's good for making data-driven decisions and optimizing campaigns.

Flowpoint offers a full suite of tools for analyzing and optimizing website performance. That includes funnel analytics, AI-powered recommendations, conversion rate optimization and event capture. Flowpoint also offers an AI assistant, Ava, that interprets insights and steers people toward better conversions. The tool is geared for business owners and marketing professionals trying to optimize their online presence, with tools for measuring ROI and complying with privacy regulations.

If you want a tool that integrates with Salesforce, Heeet is a good choice. It links to Google Ads, Facebook Ads and other paid advertising tools to give you a unified view of key marketing KPIs in Salesforce. Heeet tracks lead generation and revenue even without cookies, offers multitouch revenue attribution, and comes with pre-built dashboards to get a better look at lead acquisition costs and campaign ROI. It's well suited for companies that need a more advanced attribution management system.