If you want to see how people behave and figure out where your app's UX design is causing problems, LogRocket is a good option. The AI-powered tool combines session replay, product analytics and error tracking to help you find and fix technical and UX problems. Features like session replay with DOM playback, heatmaps, clickmaps and scrollmaps give you a detailed view of how people interact with your app, so you can focus on the most important problems.
Another powerful option is Contentsquare, a digital experience intelligence and analytics service. It offers digital experience analytics, digital experience monitoring and product analytics, including zone-based heatmaps, customer journey analysis and frustration scoring. Contentsquare's features like autocapture, immersive analysis and AI-powered insights can help you optimize user experience, lower cart abandonment rates and boost revenue, as Harrods and Calzedonia have done.
If you need real-time digital analytics, Quantum Metric is designed to help you optimize online experiences and conversions. It offers session replay, AI-powered session summarization, customizable dashboards and interaction heatmaps. Quantum Metric can help you validate technical problems, prioritize improvements and span the gap between technical and business teams, so it's a good fit for digital teams and product managers.
Last, Hotjar offers a variety of tools to understand website user behavior, including heatmaps, recordings, feedback, surveys and interviews. With integrations with Google Analytics and Unbounce, Hotjar can help you identify trends, pinpoint friction points and get user feedback directly. That can be useful for tuning designs and making data-driven decisions to improve user experience.