Question: I need a tool that helps me analyze user to identify gaps in my website content and improve customer support.

If you want a tool to understand how people act and think so you can optimize your website's content and customer service, Hotjar is a good option. Hotjar has a variety of tools, including heatmaps, recordings, feedback, surveys and interviews. You can use it to find trends, pinpoint friction points, get direct feedback from users and understand their needs better. It integrates with common tools like Google Analytics and Zapier, and offers tiered pricing levels for businesses of different sizes, including a free Basic plan.

Another contender is Collectif, which uses AI to process data from sources like user feedback, interviews and support tickets. It can automatically analyze data, provide weekly insights reports and analyze interviews. That makes it good for product development, UX, customer success and support. Collectif can process text in multiple languages for analysis and transcription, and Zapier, Segment or an API lets you integrate it with other tools.

If you're more focused on content, MarketMuse is designed to help you optimize your content strategy and attract organic traffic. It can automate content planning and analysis, perform personalized keyword research and warn you about common content strategy pitfalls. It's geared for content marketers and SEO professionals who want to optimize their website's content.

Last, Contentsquare is a digital experience intelligence platform that can help you understand how people use your website. It offers zone-based heatmaps, customer journey analysis and feedback collection. It's used by big brands to improve conversion rates, cut cart abandonment and boost revenue. Its AI-powered insights and integration with other tools make it a strong contender for optimizing your website's user experience.