Question: Do you know of a tool that calculates the optimal budget for my PPC campaigns based on target locations and keywords?

If you need a tool to calculate the right budget for your PPC campaigns based on targeting locations and keywords, AdLamp is a good option. This AI-powered platform automates, analyzes and optimizes PPC campaigns on Google AdWords, Meta and TikTok. It has a PPC calculator that offers metrics like cost per click, cost per acquisition and budget suggestions based on your keywords and target locations. AdLamp also has a centralized dashboard and data refresh that can be updated in real time for the best possible return on investment.

Another contender is Admetrics, which is geared to optimize e-commerce advertising performance. The platform offers data-driven insights for the best budget allocation, including modules for business intelligence, marketing mix modeling, tracking and attribution. Admetrics offers near-real-time data refresh and onboarding support, making it a good option for e-commerce teams looking to improve their advertising.

If you're focused on Google Ads, Optimyzee has a variety of tools to help you structure and optimize campaigns. It includes tools like a Keyword Planner, RSA Builder and Real-Time Ads Validation to make sure you're following Google Ads rules. Optimyzee can help you increase CTR, decrease CPC and increase CVR, so it's a good option for marketers trying to get the most out of their search ads.

Last, Metadata automates the grunt work of campaign management so you can optimize campaigns, manage budgets and pause underperforming ads across multiple channels. It uses AI to make real-time adjustments so teams can focus on strategy and creativity instead of optimization. Metadata also integrates with other marketing tools, so data flows smoothly and campaigns run well.