Hyros is an advanced ad tracking and attribution software that uses AI to increase ad return on investment by at least 20%. It tracks conversions like sales, calls and leads, then uses that data to optimize ad targeting and spending so you can make better decisions and get the most out of your ad budget. It offers customizable attribution models and integrates with other tools, so it's good for companies with sophisticated marketing operations.
Another option is ADXL, an all-purpose ad management system that automates ad creation, distribution and management across many channels. Using AI to optimize campaigns, ADXL can automate ad copy creation and budgeting to cut costs and improve ROI. It's geared for companies that want to manage their digital marketing but don't have the technical expertise.
For Google Ads, Optimyzee is a good option. The AI-powered tool helps you structure and optimize Google Ads campaigns, boosting CTR by up to 200%, reducing CPC by up to 35% and increasing CVR by up to four times. With tools like Keyword Planner and Real-Time Ads Validation, Optimyzee ensures your campaigns are running well and in compliance with Google Ads policies, making it a good option for marketers and small business owners.
Last, Admetrics is geared for e-commerce advertising performance, offering data insights to optimize budget allocation and make fast decisions. It offers modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation, so e-commerce teams can optimize their advertising and get better ROAS.