Question: Is there a platform that offers data analytics and insights to help media companies optimize their content and improve user engagement?

If you're a publisher trying to squeeze more out of your content and get readers to stick around, Naviga is a good option. The company's suite of tools spans the content life cycle, from creation to delivery and monetization, with AI-powered insights for maximizing ad revenue, analytics for forecasting and optimizing audience, and enterprise rights management. That makes it a good option for managing important workflows and coping with market turbulence.

Another option is Chartbeat, a digital analytics and growth tool for publishers. It offers real-time insights and tools to optimize them, including a real-time dashboard to track engagement across different platforms, a heads-up display to monitor homepage performance, and a recommendation engine to suggest content to readers. That can help publishers get the most out of their content and readers get the most out of their time, turning readers into loyal customers.

Meltwater is another option, particularly if you're interested in consumer intelligence and social media management. Its AI-powered suite of tools includes media intelligence monitoring, social listening and analytics. It can help businesses make better decisions by plugging into big data sources, for example improving editorial mentions, market research productivity and engagement. That makes it a good choice for PR, marketing and communications teams.

If you're looking for an editorial analytics system, Smartocto offers insights that can be acted on and AI-powered decision support. It offers real-time dashboards, historical reports and predictive analysis, and can integrate with data sources like Google Analytics and Adobe Analytics. Smartocto optimizes story performance and engagement, helping with data-driven content strategy.