IO Technologies

IO Technologies offers full content analytics tools for digital publishers to make decisions more quickly and more intelligently. The company's platform uses real-time data to improve content, expand readership and boost revenue.

IO Technologies uses big-data processing methods and an interface designed to let publishers gather more than 10 billion analytics events per day and present the resulting information to content professionals. The company's technology is geared for digital newsrooms, audience development teams and content marketers who want to improve engagement and overall content performance.

Among IO Technologies' features are:

• Content Insights: Create evergreen content and improve organic search by finding underperforming articles and optimizing content recommendations.
• Subscriber Funnel: Understand audience behavior to create a customer profile and guide readers toward subscriptions.
• Real-time Data: Get a true picture of what's happening and make data-driven decisions about content performance and editorial strategy.
• HomePage Tools: Use data to improve homepage and article performance, leading to deeper sessions and more conversions.
• Conversions Tracking: See what's working and what's not with every piece of content and acquisition channel, and find the best ways to improve.
• Multimedia Tracking: See how video and galleries are performing to optimize content.
• API Access: Integrate IO Technologies with other tools and services with API access.

IO Technologies has three pricing plans:

• Lite: $200 per month, or $170 per month if you pay annually, with 2M monthly pageviews and 10 seats.
• Smart: $500 per month, or $425 per month if you pay annually, with 5M monthly pageviews, 20 seats and conversions tracking.
• Enterprise: Starting at $900 per month, or $765 per month if you pay annually, with 20M monthly pageviews, unlimited seats, conversions tracking, multimedia tracking, homepage tools, API access and priority support.

With IO Technologies, publishers can increase their loyal audience, raise paywall rates and increase content revenue. One satisfied customer, Sriram Hebbar, CEO of Oneindia.com, says the tool offers "top-notch services" that have become crucial for monitoring visitors and delivering quality content.

Check out IO Technologies to see how its content analytics tools can help your digital publishing business.

Published on June 24, 2024