Question: I'm looking for a tool that helps digital publishers make data-driven decisions about content performance and editorial strategy.

For digital publishers who want to make data-driven decisions about content performance and editorial strategy, Spiny is a one-stop shop. With revenue analytics, header bidding, publisher intelligence, and real-time reporting, Spiny offers recommendations that maximize revenue. It helps publishers understand revenue metrics, optimize ad operations, and improve content strategies.

Another good choice is Upscore, an integrated content intelligence platform that gives editorial teams real-time analytics tools, content recommendations, and dynamic paywall management. It supports hybrid business models and offers detailed metrics, conversion rate tracking, and flexible data management. That makes it a good choice for improving digital publishing operations and growing readership and revenue.

Smartocto is another good choice, offering an editorial analytics system that helps newsrooms and content producers make decisions with data and AI-based decision support. With real-time dashboards, historical reports and predictive analysis, Smartocto helps newsrooms make data-driven content decisions to maximize story performance and engagement.

For a full content analytics platform, IO Technologies offers enterprise-scale data processing and insights to optimize content recommendations, subscriber funnels and real-time decision-making. Its features include homepage optimization tools, conversion tracking and an API for integration, so it's a good choice for publishers who want to increase readership and revenue.